|
|
Market Research |
|
|
|
|
|
|
|
|
|
Callidus offers a comprehensive range of market research services, including the
following: |
|
|
|
|
|
|
|
|
|
- Attitudinal surveys
- Behavioural response surveys
- Mental (cognitive) mapping
- Monitoring surveys (e.g. for Travel Planning)
- Staff surveys and employee research
- Customer satisfaction and insight research
- Evaluation and impact studies
- Business to business and stakeholder research
|
|
 |
|
|
We use a range of qualitative and quantitative research methods including: |
|
Above: Face-to-face interviews at the Library of Birmingham |
|
|
- Depth interview; F2F and telephone
- Surveys; telephone, online/email surveys
- Observational studies
- Focus/discussion groups and workshops
- Consultation and engagement events
- Community walkabouts
- Secondary research: online and desk based
|
|
|
|
|
See project examples |
|
|